Advanced Digital Marketing: Strategic Campaign Development

Scenario: You're leading a digital marketing team for "GreenFit," an eco-friendly fitness apparel brand launching their first product line. Your task is to create a comprehensive, multi-channel digital marketing strategy.

Task 1: Market Research and Audience Segmentation (15 minutes)

Conduct a brief market analysis and create detailed buyer personas for GreenFit's target audience. Consider psychographics, behavior patterns, and pain points.

Persona 1: ____________________

Persona 2: ____________________

Persona 3: ____________________

Task 2: Multichannel Strategy Development (10 minutes)

Develop a multichannel marketing approach. Select three platforms and explain how they will work together synergistically.

Platform 1: ____________________

Platform 2: ____________________

Platform 3: ____________________

Synergy explanation: ____________________

Task 3: Content Creation and SEO Strategy (20 minutes)

1. Create a content calendar for the next month, including post types, themes, and frequency for each platform.

Content Calendar: ____________________

1. Develop a list of 10 long-tail keywords relevant to eco-friendly fitness apparel.

Keywords: ____________________

1. Write a 150-word blog post optimized for one of your chosen keywords.

Blog post: ____________________